• Jas
  • May 16, 2021
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Backlinks are regarded as “votes” for a specific page by Google and other major search engines. Pages with a high percentage of backlinks typically rank high in organic search engine results.

Backlinks are extremely important for ranking your website. These are mainly votes from other websites. Each of these votes conveys to search engines the message, “This content is valuable, credible, and useful.”

As a result, the more “votes” you have, the higher your site will rank in Google and other search engines.

Including links in a search engine’s algorithm is not a new concept. Backlinks were, in fact, the fundamental basis of Google’s original algorithm (known as “PageRank”).

Why are backlinks important?

Backlinks are particularly useful for SEO because they symbolize a “vote of confidence” from one site to another.

Backlinks to your website are a indication to search engines that others approve of your content. When multiple sites link to the same webpage or website, search engines can infer that the content is worth linking to and, thus, worth appearing on a SERP. As a result, obtaining these backlinks can improve a site’s ranking position or search visibility.

Earning and giving backlinks:

Earning backlinks is an important aspect of off-site SEO. Link earning or link building refers to the process of acquiring these links.

Some backlinks are more beneficial by definition than others. Backlinks from trustworthy, famous, high-authority sites are considered the most desirable to earn, whereas backlinks from low-authority, potentially spammy sites are typically at the opposite end of the spectrum. Although whether or not a link is followed (i.e. whether a site owner explicitly instructs search engines to pass or not pass link equity) is important, don’t dismiss the value of nofollow links entirely. Even being mentioned on high-quality websites can help your brand.

Just as some backlinks you acquire are more valuable than others, the value of links you create to other sites varies. When linking to another site, the choices you make about the page from which you link (its page authority, content, search engine accessibility, and so on), the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags related with the linking page can all have a significant impact on the value you confer.

Competitive backlink research:

Earning backlinks can be time-consuming. When it comes to link building, new sites or those expanding their keyword footprint may find it difficult to know where to begin. This is where competitive backlink research comes into play: Examining a competitor’s backlink profile (the collection of pages and domains linking to a website) that is already ranking well for your target keywords can provide insight into the link building that may have aided them. A backlink tool, such as Link Explorer, can assist you in locating these links so that you can target those domains in your own link building campaigns.

What Kinds of Backlinks Are Beneficial?

Backlinks are not all created equal. If  you want to rank higher in the SERPs, prioritize quality backlinks.

A single high-quality backlink can outperform 1,000 low-quality backlinks. As it turns out, high-quality backlinks share the same key traits.

Trait #1: They Come From Trusted, Authoritative Websites

Would you accept a backlink from the website of some random guy?

This is known as “Domain Authority.” Essentially, the greater the authority of a site, the greater the authority it can pass on to your site (via a link).

Trait #2: They Include Your Target Keyword In The Link’s Anchor Text’

The visible text portion of a link is known as anchor text. You want your links to have anchor text that consists of target keyword.

Trait #3: The Site Linking to You Is Topically Related To Your Site

When one website links to another, Google needs to know if the two sites are related.

Trait #4: The Link Is a “Dofollow” Link

Links with the “nofollow” tag are ignored by Google and other search engines.

Fortunately, the vast majority of web links are “dofollow.”

And the majority of links with the nofollow tag aren’t particularly valuable to begin with. Links from these sources, for example, are typically nofollow:

  1. Blog comments
  2. Press releases
  3. Paid advertisements

These links aren’t particularly useful for SEO, so it’s not a big issue that they’re nofollow.

Trait #5: The Link Is From a Domain That Hasn’t Linked to You Before

It is usually preferable to obtain 100 links from 100 different websites rather than 1,000 links from the same website.

Best Practices:

Create a Linkable Assets:

If you want people to link to your website, it must have something worth linking to.

(Also referred to as “Linkable Assets”).

A Linkable Asset could be anything that people want to link to, such as a blog post, a video, a piece of software, a quiz, or a survey.

Most of the time, your linkable asset will be a fantastic piece of content (which is why search engine optimization and content marketing are so closely tied together).

For example, when I first launched my blog, I shared this list of 200+ Google ranking factors.

I read somewhere that Google employs 200 ranking signals. Which piqued my interest: “What are these 200 signals?”

Of course, Google wasn’t about to reveal them to the rest of the world. As a result, I began compiling statements from Google and patents that I discovered online.

Compiling these 200 factors took a long time (it took me over 2 weeks). Finally, I compiled a list of 200 ranking factors that Google may use in their algorithm.

This single piece of content has resulted in over 25,800 backlinks from 5,870 domains to date.

Construct Backlinks from Link Roundups:

Imagine if people wrote blog posts solely for the purpose of linking to high-quality content.

(The type of high-quality content you already publish on your website)

It’d be fantastic, wouldn’t it?

That, thankfully, is a real thing. And they’re known as link roundups.

As an example, consider the following:

Link roundups are blog posts that are published on a daily, weekly, or monthly basis and contain links to noteworthy content.

Here’s an example of a backlink from a roundup that I recently built:

Here’s how to do it step by step.

(a)Look for Link Roundups in Your Niche: Use search strings in Google, such as “Keyword” + “link roundup.”
(b)Pitch Your Resource: (Gently) request that your linkable asset be included in the roundup.

If your post is a good fit for that person’s roundup, you’ll get a high-quality link in return.

Make use of the Moving Man Method:

The three-step procedure is as follows:

(a)First, you look for outdated web pages, resources, or businesses that have been rebranded or have recently changed names.
(b)Finally, identify the websites that are still linking to these out-of-date resources.
(c)Finally, you email people to inform them that they are linking to an out-of-date resource.

Let me demonstrate how this works with a real-world example…

I recently read that a website for a large SEO agency had abruptly shut down.

This meant that they had a lot of broken pages on their website…

…pages to which many people were still linking.

I noticed, in particular, that an infographic about SEO on their website was no longer functional. Which was ideal because I had just released my own SEO-focused infographic.

That was the initial step.

Then I had to see who had linked to that infographic.

So I opened Ahrefs and downloaded all of their links:

Finally, I emailed everyone who had linked to the infographic to inform them that the image was no longer working. I also informed them that my infographic would be an excellent replacement for the BlueGlass one.

Creating Broken Links:

This strategy is similar to the one you just learned about, the Moving Man Method.

The difference is that broken link building only looks for pages with 404 errors.

Focus on resource pages in your niche to find these 404 links. So, if you’re interested in fitness, you’d type the following search terms into Google:

“resource page” + “fitness”
“resources” + “fitness”
“recommended sites” + “fitness”
“links” + “fitness”

And you’d come across pages like this.

You could now email the site’s owner and request a link. But I’ve discovered that begging doesn’t always work.

Instead, notify the site’s owner of any broken links you discover.

Broken links can be found on any page. Simply install the Check My Links Chrome Extension.

This program quickly detects any broken links on the page. It also highlights them in red to help you find them:

The final step is to notify the site owner of the broken link.

Guest blogging:

Is guest posting extinct?

No, not at all.

In fact, guest blogging is one of the BEST ways to get links to your site when you’re first beginning out.

In fact, when I first began Backlinko, I wrote more than 50 guest posts and interviews in a year!

And the links I obtained from guest posting significantly increased my organic traffic.

Having said that, I was very strategic in my approach. I made a point of only writing guest posts for high-quality sites in my niche.

So, if you run a site about the Paleo Diet and write a guest post on a site about iPhones, Google will think you’re spamming them.

However, when you write amazing guest posts for high-quality websites in your industry, those links DO help.

The problem is that finding places to guest post can be a huge hassle.

But there is a simpler way…

This is how it works:

First, find someone in your industry who regularly writes guest posts.

Next, visit one of their previously published guest posts. Also, take a look at the headshot they use in their author bio:

Finally, enter the screenshot’s URL into Google reverse image search.

You’ll also receive a list of websites where you can find guest posts.

Other Visual Assets and Infographics:

Do infographics still work as well as they once did? Most likely not.

However, they remain an effective link-building strategy.

In fact, when we looked at which types of content generate the most links, infographics were near the top of the list.

For example, one of the first infographics I created took only a few hours to complete (I also hired a professional designer to make it look professional).

Despite the fact that this infographic did not go viral, it did result in some solid backlinks:

To clarify, I did not simply publish my infographic and hope for the best.

You must strategically promote your infographic, just as you would any other piece of content you publish. And to do so, I recommend using a strategy known as “Guestographics.”

In this post, I explain how Guestographics work in detail.

Testimonials should be submitted as follows:

Customers’ testimonials are prized by businesses of all sizes.

And if you use a product or service that you love (or at least like), consider leaving a testimonial for them.

To demonstrate that you are a real person, they will frequently include a link to your website… without your even asking.

As an example, consider the following:

Blogger Evaluations:

If you sell a piece of software, a physical product, a consulting service, or ANYTHING of value, you can easily generate dozens of high-quality backlinks.

How so?

By providing your product for free to bloggers.

Here’s how to do it:

(a)Identify bloggers in your niche who may be interested in what you have to offer. If you sell an information product that instructs people how to make their own soaps, you would Google terms like “soap making,” “make soap at home,” and so on.
(b)Your results will be a mixture of blogs, news websites, and “how-to” websites such as eHow. Remove any how-to or news sites. You’ll have a solid list of bloggers who might be interested in your offer, such as this one:

(c)Reach out to them using the email script:

Reclaiming Links:

The process of reclaiming links is straightforward:

First, look for mentions of your company that do not include a link to your website.

As an example, consider the following:

Take a look at how the author of the article above mentioned my website… but did not include a link to it?

This is where link reclamation comes in.

Instead of saying, “I wish they linked to me,” you reach out and ask them to link to you.

A friendly reminder, in my experience, is usually enough to get most people to log into WordPress and add your link.

The procedure is as follows:

(a)Use a tool like BuzzSumo or to find online mentions of your brand.
When you do, you will be notified whenever someone writes about you:

(b)Confirm that the person who mentioned you also linked back to your site (either your homepage or internal page). You’re good to go if they linked to your site.
If not, proceed to step 3…

(c)Send them this respectful email.

Make use of HARO:

HARO (short for Help a Reporter Out) is one of the most effective methods for obtaining high authority backlinks from news sites.

This is how HARO works:

(a)Sign up as a source for HARO here.
(b)Each day, you’ll receive three emails from reporters looking for sources, such as this one:

(c)Reply with your credentials and some useful advice.
Isn’t it simple? You provide a quote to a reporter, and they will provide you with a backlink.

That’s the only thing there is to it.

For example, by responding to a HARO request, I recently received the following link from

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