Backlinks are regarded as “votes” for a specific page by Google and other major search engines. Pages with a high percentage of backlinks typically rank high in organic search engine results.
Backlinks are extremely important for ranking your website. These are mainly votes from other websites. Each of these votes conveys to search engines the message, “This content is valuable, credible, and useful.”
As a result, the more “votes” you have, the higher your site will rank in Google and other search engines.
Including links in a search engine’s algorithm is not a new concept. Backlinks were, in fact, the fundamental basis of Google’s original algorithm (known as “PageRank”).
Backlinks are not all created equal. If you want to rank higher in the SERPs, prioritize quality backlinks.
A single high-quality backlink can outperform 1,000 low-quality backlinks. As it turns out, high-quality backlinks share the same key traits.
Trait #1: They Come From Trusted, Authoritative Websites
Would you accept a backlink from the website of some random guy?
This is known as “Domain Authority.” Essentially, the greater the authority of a site, the greater the authority it can pass on to your site (via a link).
Trait #2: They Include Your Target Keyword In The Link’s Anchor Text’
The visible text portion of a link is known as anchor text. You want your links to have anchor text that consists of target keyword.
Trait #3: The Site Linking to You Is Topically Related To Your Site
When one website links to another, Google needs to know if the two sites are related.
Trait #4: The Link Is a “Dofollow” Link
Links with the “nofollow” tag are ignored by Google and other search engines.
Fortunately, the vast majority of web links are “dofollow.”
And the majority of links with the nofollow tag aren’t particularly valuable to begin with. Links from these sources, for example, are typically nofollow:
These links aren’t particularly useful for SEO, so it’s not a big issue that they’re nofollow.
Trait #5: The Link Is From a Domain That Hasn’t Linked to You Before
It is usually preferable to obtain 100 links from 100 different websites rather than 1,000 links from the same website.